

This is a great example of “filler language” - the words and phrases that don’t serve any purpose besides filling in your sentence. IF YOU WANT TO GET STRAIGHT TO THE POINT WHY DON’T YOU JUST DO IT THEN? Nothing makes me want to hurl my computer out my home office window faster than, “I’ll get straight to the point.” You’ll also come across as engaged and ready to take action.ĮXAMPLE: “Let’s plan a 30-minute meeting tomorrow in my office at 2:00 pm ET.” “I’ll get straight to the point.” Get straight to the point with your copy and propose how you want to connect.

Not to mention the fact that it’s overused to death. Nothing is less clear than the phrase, “Let’s touch base.” It’s vague, jargon-y, and avoids actual action (aka everything good copy isn’t). Also, consider relaying this information by other means besides email.

#Another way to say just checking in how to#
Studies made up by me have shown the average entrepreneur spends 90% of their lifetime writing emails with so much time spent writing emails, entrepreneurs should know how to write good ones without overused words and phrases… right?
